JYJEWELS (pronounced "jay why jewels") was launched in 2014 in Sydney by JY Lee to make beautiful, wearable rainbows.
With an emphasis on innovative designs and styling, intense bursts of colour and an unmatchable care in crafting each piece by hand, the label has evolved into a cool-girl staple, worn by the likes of Rocky Barnes, Hailey Baldwin, Nadia Fairfax, Carmen Hamilton, Delta Goodrem, Talisa Sutton, Beck Wadworth, Nadia Bartel, Rozalia Russian, Stephanie Smith, Chloe Hill, Jodi Gordon, Lauren Phillips, Francesca Cumani and Jess Rowe, and featured in publications including Vogue, Marie Claire, InStyle, Grazia, Elle, Harpers Bazaar, L'Officiel, Cosmopolitan, Yen, Who and Oyster.
JY creates jewels which encompass the fun, the crazy, the child and the gamine. Each piece also has a single-minded focus on ease of wear, making them entirely lightweight and comfortable.
JYJEWELS pieces are currently stocked in exclusive boutiques in both London and Australia. Each piece is custom hand made in the JYJEWELS studio in Sydney, Australia to order.
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